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July 14Sales Up By 36 Percent
"Booth Technology has spent the last 18 months working with Brett Williams of RESPONSE Marketing Solutions at developing a comprehensive marketing and sales program. The key stand out successes have involved the measurement system, sales system, how we communicate our points of difference, our client direct marketing program and strategic alliance programs we've run.
The combination of these systems have helped increase the number (and qualification) of leads we generate, increased our conversion rate of both leads to appointment and appointments to sale, and with the ongoing monthly review of our Marketing Action Plan, we know exactly where we are going. Sales are up 36% over this time last year! Now we have the marketing systems to generate more sales, we're about to take our next step to employing another full time sales person".
Colin Booth, Managing Director, Booth Technology