$100,000 From 1 Event
"In 2001, Brett Williams came to see me at my gym. I wanted to grow the business but I knew nothing about marketing. Brett had been referred to me by a friend, so I trusted him and gave him free range to market the business how he saw fit. We developed measurement and sales systems, developed our Commitment Statement, created client loyalty programs, set up strategic alliances (extremely successful) and referral programs and have created a variety of advertising and direct marketing programs. The most memorable was the Grand Opening of our new premises, where we made over $100,000 in direct and contract sales from a single weekend event (what we previously took 4 months to make). The marketing has certainly paid off, not only have we moved to much larger premises on the main road in Kalamunda, we've quadrupled our business, knocked most of our competition off and we're now really secure.
Before I met Brett I didn't know there was another side to marketing. He has led me the way and taught me the way. Now I know all about different marketing methods and systems, I've learned so much from Brett I don't need his assistance any more. A key thing I've learned is to employ people to work in the business so I can work on it. I've just been down south for 2 weeks and I'm off again to Malaysia for seven nights, 4 years ago I would never ever have been able to walk away from my business for even a weekend. I highly recommend Brett to any business owner".
Glynis Hoffmann, Owner, Gym Tonic Health Club